Sustainable bridal fashion, contradiction or really useful?

A dress that you only wear for one day. How can that be sustainable at all? Even if the dress is made under fair ecological conditions, isn't the wedding dress already by definition a not-sustainable garment?

Sustainability in fashion is primarily understood as buying fewer items of clothing, wearing them for as long as possible until they are broken, and using them elsewhere or recycling them (in an environmentally friendly way). Even the second-hand wedding dress is not so durable that you could resell it several times. Most of the time you can't clean the dresses as easily, or they break more easily because the fabrics are more delicate or the wedding is too wild.

I've been fighting an internal battle with myself for a long time because I desperately want to create a sustainable product so that I don't further exploit the earth we live on but at the same time, if you're honest, a wedding dress is a luxury that you theoretically don't need.

Before I just read Emily Chan's article on Vogue.co.uk, I didn't know this feeling was called "eco-guilt".

Many are probably familiar with this from everyday life: you feel bad buying products in plastic packaging because you're too lazy to take the extra effort to buy the alternative.

Since starting my label, I have encountered many challenges that make it difficult for me to achieve my goal: 100% sustainable bridal fashion. As the article points out, the problem already lies in the goal setting. Perfectionism is counter-productive, everyone should know that by now. But with sensitive topics like sustainability, there is also a certain social pressure. People are afraid to take a stand because they get the feeling that others are more critical of them. And I don't think anyone denies that we all make mistakes from time to time.

The problem that arises is that people like me, who actually want to stand up against climate change, hide out of fear of doing something wrong. But if we really want to change our consciousness and achieve a positive change, we must not point fingers at eachothers, but start with ourselves and do what we have in our own hands. Every step, no matter how small, should be cheered at and encourage one to keep going.

" In reality, we need as many people as possible involved in the climate movement - and using their power as a collective, rather than concentrating simply on individual lifestyle choices. “

Making a small difference. Trying is still better than doing nothing.

Our clothes are only handmade to order by ourselves in our own studio in Berlin. We work in a resource-saving way and produce as little waste as possible. We use high quality materials from Europe and keep our stock as small as possible.

Maybe a wedding dress may never be 100% sustainable. But ours are a little bit more sustainable than others. And one thing is certain: we take small steps every day and are always evolving to get closer to our goal.

See our new collection here now.

25.01.2021